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Slow checkout API integrations were causing high cart abandonment for their merchants.
Every second a checkout page takes to load, conversion rates drop by roughly 7%. This infrastructure provider's checkout flow was taking 4-5 seconds, costing their merchants millions in abandoned carts.
We rebuilt the front-end architecture using a modern edge-rendering framework for instant interactions.
We moved their rendering logic from a centralized server to the 'Edge' (servers distributed globally). This meant a user in Tokyo loaded the page from a server in Tokyo, not New York.
We compressed and deferred non-essential scripts, ensuring the 'Buy' button and payment fields rendered instantly before anything else.
Speed is revenue. By solving the technical latency issue, we brought load times under one second globally. This frictionless experience directly translated to a 28% increase in completed checkouts, saving millions in otherwise lost revenue for their merchants.
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