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Scaling user acquisition was becoming prohibitively expensive due to inefficient ad landing pages.
As they scaled their ad spend, their customer acquisition cost (CAC) skyrocketed. They were sending all traffic, regardless of the ad they clicked, to a generic homepage, resulting in massive bounce rates.
Existing Architecture: A monolithic React single-page application hosted on standard cloud instances with slow initial load times.
"Static homepage for all ad traffic resulting in $150 CAC."
"Dynamically generated, intent-matched landing pages dropping CAC to $90."
We developed personalized, dynamic landing pages based on traffic source and user intent to align expectations instantly.
Built a Next.js architecture that read UTM parameters and instantly rendered personalized landing pages.
Implemented edge-based split testing for rapid iteration.
"The edge-rendering infrastructure allowed us to scale our ad spend profitably for the first time. The ROI on this engineering project was less than 30 days."
David Alpert
Head of Growth
Let's discuss how our custom software and AI automation solutions can eliminate your operational bottlenecks.
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