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High drop-off rates in enterprise trial signups due to a complex, multi-step onboarding flow.
The company had a great product but a leaky funnel. Their signup process was built for engineers, not decision-makers. Executives were abandoning the form because it asked for too much technical detail upfront.
Existing Architecture: A generic HubSpot form embedded into a WordPress landing page, manually synced to Salesforce via zapier.
"8-field form causing a 75% bounce rate on the pricing page."
"1-field email capture with background enrichment, dropping bounce rate to 20%."
We rebuilt the front-end to prioritize conversion rate optimization (CRO) while dynamically enriching details in the background.
Rebuilt the form to ask only for a business email initially. We enriched the data in the background using Clearbit API.
Transitioned the multi-page form into a single, lightning-fast modal interface built on React.
Leads were routed instantly to Salesforce via direct API integration.
"Edura didn't just redesign a form; they engineered a revenue engine. The quality of our sales calls skyrocketed because we had all the firmographic data before we even picked up the phone."
Michael Chen
Chief Marketing Officer
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