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Salesforce licensing costs can cripple growing mid-market companies. A financial and technical analysis of when to buy SaaS versus when to build a proprietary CRM.
Salesforce is an incredibly powerful platform, but it charges per seat. As your company grows from 50 to 500 employees, your annual software licensing fees can skyrocket into the hundreds of thousands of dollars for features your team rarely uses.
If your business processes are highly unique, or your employee headcount is scaling rapidly, a custom CRM built on open-source frameworks (like React and Node.js) represents a fixed asset. The ROI typically breaks even around the 2-year mark, after which your software costs drop by 80%.